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CCTV "Credit China" column interview SAIEN

  • 1124
  • Jimmy at
  • June 26, 2019

On June 4, 2019, the CCTV "Credit China" column crew interviewed and field-shot the company, and SAIEN entered the Chinese brand library and became the industry strategic partner of the national brand strategy. Publicity report. This also represents the official launch of the SAIEN brand innovation development project, SAIEN will also enter a new stage of rapid development, cross a new starting point, set sail!

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In addition to broadcasting on the CCTV channel, the domestic mainstream media will also broadcast the report. At the same time, SAIEN CEO Miss Pan will go to the CCTV studio in Beijing to conduct one-on-one special topics with the famous mysterious host. Interview, stay tuned! This filming will improve the SAIEN popularity and brand image, and promote our company to actively promote the construction of "Glorious 70 Years - National Brand Road".


"Glory 70 Years - The Road of National Brands" was jointly planned by the Credit Rating and Certification Center of the International Trade and Economic Cooperation Research Institute of the Ministry of Commerce, the China National Brand Revitalization Project, and the China Credit Enterprise Exhibition, and launched the "70 Years of Brilliance" for the 70th Birthday of the Motherland.

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 -- The Road to National Brands" special topic of the 70th anniversary of the founding of the People's Republic of China. By reviewing the 70 years of the turbulent years, reflecting the progress of the times, showing China's economic growth, recording the development of Chinese enterprises, awakening national brand awareness, helping entrepreneurs to grow and change, and revitalizing the new vitality of the industry. Tell the story of the Chinese brand and promote the national brand to continue to move towards the center of the world stage.

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 Credit is the "cornerstone" of the market economy, an important part of the social new film system of the credit as the main body of the market. This year, I have made positive progress in the construction of the corporate credit system. However, there is still a certain gap between the current level and quality of social credit and the current demand for social and economic development. The credit status of some enterprises is still not optimistic. There is still a certain distance from the people’s desire for credit and quality. The problem remains a major obstacle to our country’s social progress and economic development.

Former WTO Director-General Pascal Lamy said: "In the long run, what China lacks most is not capital, technology, and talent, but credit, and the mechanism for establishing and improving the credit system." Therefore, promoting the commercial credit system. Construction is an urgent task. The credit China column interviewed Saien, which proves that Saien is a credit enterprise, and Chai also accepts the support and supervision of CCTV and everyone.
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During the whole day of shooting, the film crew took in-depth shooting of Saien's business team, R&D team, operation team and production team. At the same time, in the strong corporate culture atmosphere, I feel the entrepreneurial mentality and the attitude of advancing with the times under the leadership of the founder Pan. The film crew has gained a better understanding of the company's strength through the filming of the honor medals in the past few years, and is also very optimistic about the future development of the company.

Saien founder frona gave a detailed introduction to Saien in an exclusive interview. Saien is mainly a sleep pillow enterprise integrating R&D, production and sales. The main material of our products is space memory cotton. This industry is currently a sunrise industry in China. The use of materials is less than 1% in China, so there is a lot of room for growth.

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However, because the whole industry is still in a relatively “disordered” stage, there is almost no brand in this industry. There is no standard. Everyone is playing a price war. The product is a good product, but there is no standard. Consumers don’t know what it is. Ok, what is bad, so I can't decide who I want to buy, and I don't know if it's good to buy, so I only choose the lowest price. Therefore, this is a market that needs education and cultivation. How to make good products recognized by consumers is the direction of our efforts.



CCTV large-scale dialogue column "Credit China" shows the integrity construction node with a macroscopic view, cuts into the development process of the enterprise from a micro perspective, introduces the authority of the government officials to interpret the strategy of the country, invites economic experts to comb the business dynamics, and gathers people from all walks of life It advocates and summarizes the various credit cases of various industries, closely focuses on the construction of China's credit system, exerts the propaganda and guiding role and business advantages of the "Credit China" column, and does a good job in media propaganda and supervision.